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Objectives

  • Build a user experience and content strategy to drive membership
  • Create an advanced filtering system for results and events by location
  • Design a custom WordPress website that is flexible and easy to maintain
  • Improve organic SEO search results and boost overall conversion
  • Provide greater device accessibility through Responsive Web Design
Phase 1

Prototyping

When we kicked off the Volleyball BC project we worked with the client’s wish list and came up with some pretty amazing solutions. With so much content, and such a wide audience to reach we needed to nail the architecture of this site by putting planning first. Together we came up with a structure that immediately guides the user to where they need to go  based on the activity they want to engage in: “PLAY”, “COACH” or “OFFICIATE”. For users who just want to quickly review results, they are now easily accessed on the homepage and are programmed to automatically display the most recent results. Registering for events used to be a task of patience, but now it’s a piece of cake with our advanced event filtering system and interactive calendar.

Home Page Design
Phase 2

Style Concepts

We set out to create a fun, best-in-industry website that not only grabs youths' attention, but engages adults and gets the necessary information to officials and coaches quickly. By building a larger menu, we were able to cleanly display the content options in an unencumbered way. We created a style to mirror their new artistic and abstract logo by using punches of primary colours and lots of white space with grounding hues of grey.

Style Tile
Phase 3

Bringing it all together

If you've never been involved in the volleyball community, the Volleyball BC website will inspire you to want to give it a shot. Just like its fun and inclusive approach to the sport, so too is their website. With clear calls to action, advanced isotope event filtering, automatic homepage posting of the most recent blog and social posts as well as results, this site is a breeze to browse. The Volleyball BC website offers so much more to current members and new comers, while also providing added value to the sponsors with revolving sidebar ads. Not only is it pretty, but it's a cinch to maintain, which was paramount for their multiple content contributors.

Volleyball BC is large provincial sport organization that runs hundreds of programs and events throughout the year and trying to keep our previous website organized and up-to-date was proving difficult. As part of our 50th anniversary we felt it was the right time to change our logo and launch an updated website. When researching web developers it seemed like many of them were interested in selling us a website, not developing what we needed. Forge and Smith was different. They didn’t start by telling us what they could do, they asked us what we needed. From that initial meeting we knew that Forge and Smith was the right developer for us and they did an amazing job of building a flexible custom solution that could grow with our organization.

Dave Brewin

Marketing and Communications Manager, Volleyball BC