Volleyball BC Web Case Study - Forge and Smith, Vancouver
About The Organization

Volleyball BC offers indoor and outdoor volleyball clinics, leagues, tournaments, and high performance training throughout British Columbia. Their coaches and coordinators have years of volleyball experience and are dedicated to making sure every event is inclusive and fun for everyone.

Objectives
  • Build a user experience and content strategy to drive membership
  • Create an advanced filtering system for results and events by location
  • Design a custom WordPress website that is flexible and easy to maintain
  • Improve organic SEO search results and boost overall conversion
  • Provide greater device accessibility through Responsive Web Design
  • Direct Traffic

    + --% Increase
  • Social Referral

    + --% Increase
  • Referring Sites

    + --% Increase

Phase 1

Prototyping

When we kicked off the Volleyball BC project we worked with the client’s wish list and came up with some pretty amazing solutions. With so much content, and such a wide audience to reach we needed to nail the architecture of this site by putting planning first. Together we came up with a structure that immediately guides the user to where they need to go  based on the activity they want to engage in: “PLAY”, “COACH” or “OFFICIATE”. For users who just want to quickly review results, they are now easily accessed on the homepage and are programmed to automatically display the most recent results. Registering for events used to be a task of patience, but now it’s a piece of cake with our advanced event filtering system and interactive calendar.

Phase 2

Style Concepts

We set out to create a fun, best-in-industry website that not only grabs youths' attention, but engages adults and gets the necessary information to officials and coaches quickly. By building a larger menu, we were able to cleanly display the content options in an unencumbered way. We created a style to mirror their new artistic and abstract logo by using punches of primary colours and lots of white space with grounding hues of grey.

style concepts

Phase 3

Bringing it all together

If you've never been involved in the volleyball community, the Volleyball BC website will inspire you to want to give it a shot. Just like its fun and inclusive approach to the sport, so too is their website. With clear calls to action, advanced isotope event filtering, automatic homepage posting of the most recent blog and social posts as well as results, this site is a breeze to browse. The Volleyball BC website offers so much more to current members and new comers, while also providing added value to the sponsors with revolving sidebar ads. Not only is it pretty, but it's a cinch to maintain, which was paramount for their multiple content contributors.

project image