About the Organization
The British Columbia Institute of Technology Student Association (BCITSA) is a non-profit student service and advocacy organization at BCIT, with a mandate to enhance student life. Their organization is student-led and student-governed, with programs and services that reach over 44,000 students across five campuses.
Objectives
- Usability: Improve site navigation, accessibility, and mobile responsiveness to enhance the student user experience.
- Engagement: Highlight services, events, and opportunities more effectively to increase awareness and participation.
- Visibility: Strengthen SEO performance to improve search discoverability and reach a wider student audience.
- Sustainability: Implement a low-code, Gutenberg-based WordPress system to simplify content updates and give the internal team greater long-term control.
Results
34 %
Organic Search Traffic
47 %
Pageviews
Prototyping
BCITSA’s old website looked outdated, and was extremely difficult for their team to update – which caused problems around timely content like elections, big announcements, and events. They needed a new website built on a platform that their team could manage without dependency on developers.
Their core architecture was sound and they didn’t need many changes to their content, so our main focus was on giving the page layouts a lift. We also added content relationships to improve engagement, and in Phase 2 of the project we migrated their Career Prep and Entrepreneurship subdomains to the main site.
Style
BCITSA already had clear visual branding, but the aesthetic was a lot of text and stock images – not the vibe for a school that produces BC’s future innovators in tech, sciences, and trades. We modernized the site with bigger use of authentic photography from around their campuses, updated icons and typography, and a little more variety in shades of their colour palette.
Bringing it All Together
The new BCITSA site is fresh, polished, and most importantly, extremely easy to navigate. The pages are scannable and mobile-responsive. And because the site is built on our visual site builder tool, Refoundry, it’s quick and easy for their team to add new pages, update team members, add or remove services, add custom landing pages for fundraising campaigns, and manage events.
See the Finished Site
Go explore the full website, then come back to discover more of our work!
View Website
