About the Organization
SHF is the largest non-government funder of health care for families in Surrey and surrounding communities. For over 25 years they’ve worked hard to support innovative, world-class health care, and have raised over $160 million.
Objectives
- Align new website with the updated brand guidelines and look & feel
- Improve site architecture and navigation to create a more intuitive user experience
- Improve the visibility of the Facilities to clarify the breadth of SHF activities
- Drive conversion of site visitors into contacts and donors
- Build on SEO foundations to increase search engine traffic and drive future growth
- Implement a fully responsive solution backed by WordPress CMS
Results
Avg. Pages Viewed
+
0
%
Year-Over-Year
Conversion Rate
+
0
%
Year-Over-Year
Phase 1
Prototyping
Surrey Hospitals Foundation is an integral part of their community, raising funds to support critical health care facilities and programs. They approached us about a website redesign for an exciting major rebrand.
The goal for this web design project was to evoke their new look and feel, and to help them bring more focus to their community impact. At the same time, we saw a great opportunity to improve their tricky website navigation, which was a barrier between visitors and important content.
Phase 2
Style
The new SHF branding was huge change! They moved from their previous palette of childlike primary colours to a modern mix of purple and blue, plus all-new photography. We utilized bold banners with striking images of health care professionals, combined with bold sans serif typography against ample white space.
Phase 3
Bringing It Together
The new SHF website feels significantly more impactful. Right away, visitors are met with authentic imagery and impressive statistics that speak to the foundation’s capabilities. The new navigation delivers clear paths to visitors looking for information about facilities, campaigns, real stories, or how to donate. The new UX design has already driven improved visitor engagement numbers.
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