The Greater Vancouver Food Bank (GVFB) provides invaluable services for families throughout Greater Vancouver. Making sure that visitors to the site could access the most crucial services quickly and easily was the primary focus our first engagement by them to redesign their old website in 2015.
GVFB worked with us again in 2019 to further redesign their site, this time focusing on refining their story-based content to better align with the overall organizational message. This time they also needed new pages and areas to provide better resources for those in need of food, and to feature new ‘ways to give’ content.
The original emphasis for the GVFB website's look and was people-focused, evoking the spirit of giving. With their strong branding locked in, the 2019 redesign was all about balancing their story with more visuals and less copy. Fresh photos were added, and there is now more use of accent colours and icons.
The freshly redesigned GVFB website is a more helpful resource to those in need of food, donors, and volunteers because it's clearer and more accessible. The new navigation options make it clear where to find resources for each of the three audiences. The new content areas offer much deeper information on ways to give, without cluttering the site. Most importantly, the key content for those in need of food is easy to find, and provides a more complete understanding of their resources.
