Objectives

  • Improve brand equity and online value for donors and partners alike
  • Improve overall content strategy and user experience and to make the site more engaging and easy to navigate
  • Dramatically improve the usability, searchability and browseability of overall site content to encourage return visits and drive value for users
  • Provide greater device accessibility through mobile-optimized responsive design
  • Improve searchability, browseability, and filtering of the Service/Program catalogue for great accessibility
  • Implement success stories to help build trust and credibility
  • Grow social engagement and incorporate an embedded social feed
Phase 1

Prototyping

The Greater Vancouver Food Bank (GVFB) provides invaluable services for families throughout Greater Vancouver. Making sure that visitors to the site could access the most crucial services quickly and easily was the primary focus our first engagement by them to redesign their old website in 2015.

GVFB worked with us again in 2019 to further redesign their site, this time focusing on refining their story-based content to better align with the overall organizational message. This time they also needed new pages and areas to provide better resources for those in need of food, and to feature new ‘ways to give’ content.

Home Page Design
Phase 2

Style Concepts

The original emphasis for the GVFB website's look and was people-focused, evoking the spirit of giving. With their strong branding locked in, the 2019 redesign was all about balancing their story with more visuals and less copy. Fresh photos were added, and there is now more use of accent colours and icons.

Style Tile
Phase 3

Bringing It All Together

The freshly redesigned GVFB website is a more helpful resource to those in need of food, donors, and volunteers because it's clearer and more accessible. The new navigation options make it clear where to find resources for each of the three audiences. The new content areas offer much deeper information on ways to give, without cluttering the site. Most importantly, the key content for those in need of food is easy to find, and provides a more complete understanding of their resources.