Objectives

  • Establish an inviting aesthetic and engaging user experience
  • Ensure site architecture is clear and navigation is user-friendly
  • Develop an Events calendar to drive attendance for increase awareness
  • Establish SEO foundations for future growth and leverage
  • Position the site for social engagement and referral traffic
  • Implement a fully responsive solution backed by WordPress CMS
Phase 1

Prototyping

Every Day Counts provides programs that include information sessions, well-being activities, and supportive counselling – and of that had been summed up on a single page on the North Shore Hospice & Palliative Project website. They were ready for their own site, to provide more up-front information and create a more accessible resource for potential and existing attendees.

This was a big collaboration, because we needed to create an information architecture, build and design the pages, and help their team gather or create all of the necessary content to fill it. The focus was on creating clear, accessible paths to programs and events, as well as to donations and support.

Home Page Design
Phase 2

Style Concepts

Every Day Counts had established branding that was used on brochures, with vibrant pinks, oranges, and blues from their logo. We used those bright colours for page accents, and added softer tints as backgrounds. With large, authentic photos and modern typography, the overall look and feel is reflective of their welcoming atmosphere.

Style Tile
Phase 3

Bringing it all together

The new Every Day Counts website is a helpful resource for program attendees and their families. It's easy to access the events calendar, class list, and registration information. Their Stories section provides a place for people to connect with the impact of the organization's work. Donors can also find quick paths to offer financial support or to inquire about volunteer work.