Non-Profit

Acne and Rosacea Society of Canada

Services:

  • Custom WordPress
  • User Experience Design
  • Web Design

About the Project

The Acne and Rosacea Society of Canada is a new national, not-for-profit organization led by Canadian dermatologists, offering hope and help to sufferers by providing independent, reputable and current information on these conditions as well as raising awareness.

Objectives
  • Design an easy way for users to find reputable information about acne
  • Create an engaging content strategy and online environment for a sensitive subject matter
  • Provide device accessibility through Responsive Web Design
  • Improve organic SEO search results and boost overall conversion
Phase 1

Prototyping

Working with content first is a dream when it comes to developing the UX design of the site, which ended up being the case for Acne Action. Displaying delicate information in a manner that is not overwhelming to the user was front of mind when it came to sketching the experience. The content needed to be structured to achieve the goals of the site which were to empower the user by educating them and guiding them on how to take action in a positive approach.

Phase 2

Style

Choosing typography, textures and the right colour palette for this website was a task that required sensitivity towards the target market. We wanted to make a positive, hopeful place for acne suffers who are generally between the ages of 12-30 (both sexes), as well as women between the ages of 30-40. By going with bright, warm orange hues with blue accents we created a clean, friendly, approachable resource for Canadians looking for credible information on acne.

Phase 3

Bringing it All Together

Working on this project really hit home for a few people on our team who suffered from acne at times in their life. So to build a site for this not-for-profit Canadian organization was very rewarding. We created a space for suffers, or parents of suffers, to come to find reputable information about acne, in a manner and tone that would leave the user feeling hopeful and that they have received some guidance on what next steps to take. To lighten up the content and create a personalized experience we developed a few areas of engagement by building quizzes with GravityForms that used a conditional statement to reveal the answers. Our client was working towards a tight deadline to meet the needs of their press conference so collaboration brought this project beautifully to the finish line.

View Finished Site

Related Case Studies

Check out more of our web design case studies, to see the results we’ve helped our clients achieve.
Non-Profit

BC Dairy

A new web design with vastly improved structure and navigation help BC Dairy’s different audiences discover their array of tasty content.

Keep Reading

Related Case Studies

Check out more of our web design case studies, to see the results we’ve helped our clients achieve.
Non-Profit

BC Dairy

A new web design with vastly improved structure and navigation help BC Dairy’s different audiences discover their array of tasty content.

Keep Reading

Start Your Project

If your website isn't performing well or just doesn't properly represent your business, talk to us. We'll build you a custom solution that works.

Contact Us