WordPress for E-commerce Websites: Why We Love It

May 7, 2013
By Forge and Smith

During the past 18 years, I’ve built sites for Drupal, Joomla, Magenta and many other platforms. There’s only one platform that makes it simple for both the end user and the business: WordPress.

I prefer to build e-commerce websites on WordPress. Clients are often hesitant because there’s a popular misconception that WordPress is just for blogging, but it is so much more than that. It provides a flexible platform on which your e-commerce site can easily grow.

Why use WordPress? It seamlessly integrates with the various tools (“plugins”) you need to conduct daily business. It is updated regularly in a constant effort to improve functionality and tighten security. Best of all, WordPress is totally free and open source, giving you more power to create the best possible e-commerce web system.

Why do I think more businesses should consider WordPress for their e-commerce websites? It provides you with an exceptional level of control over your licenses, your business property and your content. We coach our clients on how to quickly and easily update their own website content. Imagine having that level of mastery over your existing website.

Which e-commerce plugin do I prefer to use? WooCommerce. While plugins like Cart66 and Jigoshop have been around for some time, I feel that WooCommerce has made some of the most meaningful strides in an e-commerce platform for WordPress.

WooCommerce is versatile, with numerous templates and widgets including analytics trackers, theme ports and even the use of Canada Post API to get the most reliable real-time shipping quotes. It allows for an enterprise-quality website.

Example: LongBallInc.ca is an e-commerce website built for WordPress and enhanced by WooCommerce. A more non-traditional e-commerce website with a unique multi-step checkout process is my WordPress development work for PardonServices.com.

Do you have an e-commerce website to build or to rebuild? Have you considered WordPress for e-commerce? Take a look at what Forge and Smith does with WooCommerce for our business partners.

Forge and Smith

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