Pam Berg, Author at Forge and Smith | Vancouver Web Design, Development & SEO

How does bounce rate impact SEO, and how can fix a high bounce rate? We explore these questions and many more.

If your goal is to convert word-of-mouth researchers by showcasing your credibility, you need a referral business website — here’s how they work.

If your goal is to drive leads and sales while increasing business growth, you want an inbound marketing website. We explain the crucial components.

Improve your copywriting to boost your SEO, engage your readers, and drive conversions.

If your business is considering a fresh website, there are big decisions ahead. We’ve put together a to-do list.

Case studies are one of the most powerful pieces of content your business can create.

Colour psychology plays a big role in website conversions! Learn how to use (and not use) 10 popular colours in your design.

Learn how and when to update, repurpose and retire old content as part of your content management strategy.

Making content is accessible to the greatest number of users is critical to a website’s success. Here’s what you need to know about mobile design.

Website navigation is one of the most important aspects of user experience design — and one of the most critical pieces of your website.

Times change, businesses grow. Your website needs to adapt and expand. But do you need a refresh, or a complete website redesign?

You’ve probably heard the term before, but what is information architecture? And why does it matter?

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