Branding

Sparking a New Identity

We love a new kind of challenge, and MISIM came to us with a great one. Even though their team has 50+ years of combined experience and together had already driven massive success for their first client, they didn’t have a website – or a brand strategy.

We guided them through a brand strategy workshop, to explore the key elements of who they are, what they do, how they’re different, and how they want to be perceived. Then we created brand guidelines that they can use for all future digital assets.

Prototyping

Strategizing Site-Wide Content

We needed to structure and prototype a site for content that didn’t yet exist. And to top it all off, their work is incredibly complex, so we needed to create a content strategy that would clearly tell their story and communicate their offering across the site.

Style

Creating the Visual Aesthetic

Once we ran through a brand workshop together to identify their key traits, goals, and values, we worked with MISIM on a palette. Nobody could have predicted the bold, bright colours and gradients that would become their design! We also wanted to create an appealing aesthetic that wouldn’t rely on photography, as that wasn’t something they could support.