• Noise vs. Signal – Issue 02

    In the span of about three weeks, Google did three things to its AI answers, and they all point the same way. It put them under the same spam rules as the rest of Search. It gave you a report so you can finally see whether you show up in the AI results. And it…

  • Noise vs. Signal – Issue 01

    Here’s what happened in May, explained in plain language. Something routine got mistaken for a crisis. Something genuinely new arrived. And the loudest “you must do this” advice just got knocked down by Google itself. I sort it all into signal and noise, and I explain every bit of jargon along the way, so nobody’s…

  • The Post-Launch Reality: How Content Builds Authority Around a Website in the AI Era

    Learn how to grow a successful small business website using free tools, tutorials, and your own documentation. 

  • SEO Isn’t Dead in the Age of AI (But Lazy SEO Is)

    Here’s what AI has actually changed, what it hasn’t, and why smart SEO still wins.

  • How Much Does a Website Cost?

    We get asked “how much does a website cost?” every day! Here are the pros and cons of different business website options, to help you find your solution.