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Noise vs. Signal – Issue 05
01 SKIP IT A research paper sold as a ranking change. Nothing for you to do.
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Schema Won’t Get You Cited by AI – Here’s What It’s Still Good For
Learn how schema works and where it’s actually useful on your website.
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Noise vs. Signal – Issue 04
A month with a lot of movement and very few confirmed events, which is pretty much the ideal condition for making a bad decision. So here is the separation: what Google actually confirmed, what was just weather, and the one genuinely useful thing that turned up somewhere nobody was looking. There is also a change…
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Noise vs. Signal – Issue 03
July was quiet where people expected noise. No core update. No new acronym. What Google actually shipped was a set of switches and reports, and two of them point in opposite directions: one lets you walk away from AI search entirely, and one starts sending clicks back out of it. The advice you will hear…
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What AI Can (and Can’t) Do for Your Website
Learn where AI helps with building a website, and where you always need humans.
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Noise vs. Signal – Issue 02
In the span of about three weeks, Google did three things to its AI answers, and they all point the same way. It put them under the same spam rules as the rest of Search. It gave you a report so you can finally see whether you show up in the AI results. And it…
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Noise vs. Signal – Issue 01
Here’s what happened in May, explained in plain language. Something routine got mistaken for a crisis. Something genuinely new arrived. And the loudest “you must do this” advice just got knocked down by Google itself. I sort it all into signal and noise, and I explain every bit of jargon along the way, so nobody’s…
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The Post-Launch Reality: How Content Builds Authority Around a Website in the AI Era
Learn how to grow a successful small business website using free tools, tutorials, and your own documentation.
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SEO Isn’t Dead in the Age of AI (But Lazy SEO Is)
Here’s what AI has actually changed, what it hasn’t, and why smart SEO still wins.
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Beyond Google: Optimizing for Bing, Perplexity, and the Indexes Behind AI Search
How does your website rank on Bing, Yahoo, and other international search engines? And how much does it matter?
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How Much Does a Website Cost?
We get asked “how much does a website cost?” every day! Here are the pros and cons of different business website options, to help you find your solution.
