About the Company
Highline Forming is a specialized formwork provider in the Toronto area, offering integrated design-build services with a focus on safety, collaboration, and sustainable green-building practices.
Objectives
- Establish brand equity and online reach through branded storytelling
- Drive conversion of site visitors into customers through trust and expertise content
- Implement project case studies to showcase credibility and prove results
- Establish SEO foundations to increase search engine traffic and drive future growth
- Implement a fully responsive solution backed by WordPress CMS for easy content management
Results
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Organic Search Traffic
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Engaged Sessions
Prototyping
Highline Forming operates in an extremely competitive region, and were unhappy with their extremely simple website. They needed something robust and polished that would reflect the quality of their work – and stand out among their competitors.
This project was more like an all-new website than a redesign due to the limited existing content, so we needed to start by developing a content strategy. Through the sitemap we planned content areas to showcase their services, demonstrate their work, highlight their values, and support the recruitment of new talent.
Style
Highline Forming wanted their site to be bold and visually striking, like the massive structures they build. We worked with them to develop an eye-catching palette of red, white, and black. These colours work perfectly with a design that combines big photos and minimalist copy. The aesthetic is rounded out by clean, modern typography.
Bringing it All Together
The new Highline Forming site is a powerful testament to their brand, and their work. The huge photos of skylines and construction projects make a strong first impression, then your eye is drawn naturally toward key content by red accents and big buttons. We built parallax and scroll speed animations, including sticky overlaps on the projects landing page. The site was also built on our powerful site builder plugin, Refoundry, making it much more flexible and easy to manage for their team.
Built by Refoundry
Refoundry is a low-code site builder plugin created by Forge and Smith’s owner, Shawn Johnston, and our team of engineers. We’ve been building all of our websites on it since late 2022. It empowers our clients with total creative freedom in WordPress, and the ability to more easily grow and scale their sites.
See the Finished Site
Go explore the full website, then come back to discover more of our work!
