About the Company
Xradar provides industry-leading concrete imaging and non-destructive testing (NDT) across Canada, and in Malaysia and Singapore. Their proprietary GPR-based systems help engineers and contractors make informed decisions.
Objectives
- Brand Evolution: Refresh the visual identity to reflect Xradar’s transition into a technology-forward company, without requiring a full rebrand.
- Division Launch: Introduce dedicated landing pages for Technology, Xradar Academy, and Partnerships to support new revenue streams.
- Lead Conversion: Improve user flow and forms to better support quoting, training inquiries, and Salesforce-integrated lead generation.
- Scalable Architecture: Structure the site for future enhancements like live chat, multilingual support, and LMS integration.
- Low-Code WordPress Implementation: Use a flexible, low-code WordPress system to empower internal teams with easier content updates and long-term site control.
Results
15
Top-3 Search Rankings
81 %
Contact Form Conversions
Prototyping
Xradar’s tech-savvy team had a great understanding of SEO, how websites work, and what they wanted from their website. They were restricted by their Webflow setup, and wanted something much more flexible and scalable to support their company’s growth and international expansion.
We mapped out a fresh site structure that strategically ordered new content areas for services, technology, partnerships, Xradar Academy, and a robust Resources area. The main objective was still to move visitors through proof-of-work content and guide them to get an estimate for services, so technology, Academy, and partnerships would live in a smaller utility menu.
Style
Xradar had initially planned for a slight visual lift, but they ended up going in a bright, bold direction that combines dark greys with neon blue-green gradients. We incorporated radio waves and grid lines into the page backgrounds for an energetic yet industrial feel. The new design feels precise and polished, glowing with possibility.
Brand + website come alive!
Bringing it All Together
The new Xradar site is highly engaging, and it’s already a high-performance asset. The site rocketed from having no top-three keyword rankings in the month before launch to 15 top-three positions just three months later. Conversions have also increased. And because the site is built on our flexible site builder platform, Refoundry, their team now has full control over adding new pages and managing layouts, styles, and more.
Results
15
Top-3 Search Rankings
81 %
Contact Form Conversions
See the Finished Site
Go explore the full website, then come back to discover more of our work!
View Website
