About the Company
Leah Chang Learning (LCL) is a Canadian, women-led, online learning consultancy. They provide full-service learning strategy, design and development services for private, public and non-profit organizations.
Objectives
- Improve brand equity and online reach through branded storytelling
- Improve site architecture and navigation to enable easier browsing and better access to educational content
- Drive conversion of site visitors into customers
- Build on SEO foundations to increase search engine traffic and drive future growth
- Implement a fully responsive solution backed by low-code WordPress CMS
Results
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Engagement Rate
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Organic Search Traffic
Prototyping
Leah Chang Learning offers strategic consulting services to their clients, but their old website didn’t reflect the company’s level of polish and professionalism. We were excited to work with them, because their approach is similar to our own.
They needed a full website redesign to not only update the look and feel of the site, but also to deepen their content. We started with a light information architecture update, and prototyped new areas for service detail pages (great for SEO) and client success stories. We also placed more emphasis on their educational resources to showcase their expertise.
Style
Leah Chang Learning has fun, vibrant branding. We expanded their colours and logo into playful patterns, with plenty of white space to keep the content clear and focused. Subtle scroll animations round out the design, and make it feel active.
Bringing it All Together
The colourful new Leah Chang Learning website evokes their team’s passion for what they do. It’s easy for visitors to understand their offering, explore specific services, and find proof of how they’ve helped other organizations. The site is built on our low-code platform, Refoundry, making it easy for their team to iterate as they expand their resources.
Built with Refoundry
Refoundry is a low-code site builder plugin created by Forge and Smith’s owner, Shawn Johnston, and our team of engineers. We’ve been building all of our websites on it since late 2022. It empowers our clients with total creative freedom in WordPress, and the ability to more easily grow and scale their sites.
See the Finished Site
Go explore the full website, then come back to discover more of our work!
