About the Company
Deetken Insight is a Vancouver-based strategy advisory firm. They solve complex and sensitive problems using a hands-on approach, analytical techniques, and customized solutions with an emphasis on delivering positive change.
Objectives
- Improve the overall aesthetic and user experience and make the site more engaging
- Improve site architecture and navigation to enable easier browsing and a more frictionless experience
- Drive conversion of site visitors into contacts and, ultimately, clients
- Implement case studies to showcase credibility and drive conversions with proven results
- Build on SEO foundations to increase search engine traffic and drive future growth
- Implement a fully responsive solution backed by WordPress CMS
Prototyping
Deetken Insight came to us with a unique challenge. Their online presence consisted of just a couple of pages on the main Deetken Group website. The business was splitting Deetken Impact and Deetken Insight into two sites for greater clarity, and needed an all-new site to showcase their strategic services.
The information architecture and UX prototyping involved a lot of collaboration with their team, because we were essentially building an architecture for content that didn’t yet exist. We needed a plan for the best content to tell their story, while making sure it was realistic for them to create and maintain it all.
Style
We wanted to strengthen Deeken Impact’s visual brand identity, so we expanded on their existing palette to bring forward more of the vibrant colours in eye-catching shapes. At the same time, it was important that the site’s look and feel reflect their human, hands-on approach and earnest values. You’ll see their friendly faces throughout the site.
Bringing it All Together
The new Deetken Impact site is bright and welcoming, while evoking a trustworthy, professional business. It’s easy for potential clients to browse their services, and to see proof of their capabilities in case studies and industry-specific pages. And because the site is built on our low-code site builder, Refoundry, it’s straightforward for their team to update content as their team and offering continues to grow.
Built by Refoundry
Refoundry is a low-code site builder plugin created by Forge and Smith’s owner, Shawn Johnston, and our team of engineers. We’ve been building all of our websites on it since late 2022. It empowers our clients with total creative freedom in WordPress, and the ability to more easily grow and scale their sites.
See the Finished Site
Go explore the full website, then come back to discover more of our work!
