About the Company
MISIM helps companies unlock potential for growth and profitability through simulation modelling, meticulously crafting digital twins of real-world processes.
Objectives
- Establish and document a cohesive brand strategy
- Drive conversion of site visitors into contacts and, ultimately, clients
- Implement a search-friendly blog to drive brand storytelling, engagement, and SEO
- Implement conversion-boosting case studies to showcase credibility and expertise
- Establish SEO foundations to increase search engine traffic and drive future growth
- Implement a fully responsive solution backed by WordPress CMS
Results
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Engagement Rate
Prototyping
We love a new kind of challenge, and MISIM came to us with a great one. Even though their team has 50+ years of combined experience and together had already driven massive success for their first client, they didn’t have a website – or a brand strategy.
We needed to structure and prototype a site for content that didn’t yet exist, meanwhile working with them to identify and document their brand. And to top it all off, their work is incredibly complex, so we needed to create a content strategy that would clearly tell their story and communicate their offering across the site.
Style
Once we ran through a brand workshop together to identify their key traits, goals, and values, we worked with MISIM on a palette. Nobody could have predicted the bold, bright colours and gradients that would become their design! We also wanted to create an appealing aesthetic that wouldn’t rely on photography, as that wasn’t something they could support.
Bringing it All Together
The new MISIM website makes a powerful impact from the moment you land on any of its pages. We crafted fun hover effects and reveals for buttons and tiles, scroll animations, and an engaging feature video background. We can’t stop looking at it! Most importantly, it’s clear to the reader exactly what they offer, and their impressive capabilities. The site was also built on our powerful site builder plugin, Refoundry, making it much more flexible and easy to manage for their team.
Built by Refoundry
Refoundry is a low-code site builder plugin created by Forge and Smith’s owner, Shawn Johnston, and our team of engineers. We’ve been building all of our websites on it since late 2022. It empowers our clients with total creative freedom in WordPress, and the ability to more easily grow and scale their sites.
See the Finished Site
Go explore the full website, then come back to discover more of our work!
