About the Organization
Wayfinder Developments, formerly Co:Here Developments Society, is a not-for-profit consultancy helping faith-based organizations reimagine their land into affordable housing solutions.
Objectives
- Improve site architecture and user experience for improved content discovery
- Support a full rebrand being executed by Monday Creative
- Drive conversion of site visitors into contacts and, ultimately, clients
- Establish SEO foundations for the new name and domain, to increase search engine traffic and drive future growth
- Implement a fully responsive solution backed by WordPress CMS
Prototyping
Wayfinder Developments built their first project, Co:Here Housing, in 2018. It quickly became clear that there was a greater need for their team’s expertise, to help faith-based organizations turn underutilized land and aging buildings into affordable local housing. They entered into a full rebrand, including their name, and their website needed an overhaul.
The focus of this redesign project was on leading with their story and values. We also wanted to set them up for future success, by designing and building out hidden News and Projects areas for their team to publish those pieces when they’re ready.
Style
The Wayfinder rebrand included a new name, new logo, and an entirely new colour palette, with soothing natural greens and beige against black and white. We used the rays of light from their new logo in background patterns across the site, to offset big photos of their first project and recognizable Vancouver views.
Bringing it All Together
The new Wayfinder Developments site makes bold use of their new branding, and feels immediately welcoming to visitors. Their storytelling radiates from each page, and it’s easy to understand what they do and how to get in touch about potential projects. And it’s built on our low-code site builder, Refoundry, so it will be easy for their team to add new content as their organization grows.
Built by Refoundry
Refoundry is a low-code site builder plugin created by Forge and Smith’s owner, Shawn Johnston, and our team of engineers. We’ve been building all of our websites on it since late 2022. It empowers our clients with total creative freedom in WordPress, and the ability to more easily grow and scale their sites.
See the Finished Site
Go explore the full website, then come back to discover more of our work!
