About the Organization
The Homebuilders Initiative is a project of the Canadian Home Builders’ Association of British Columbia. Its goal is to showcase and promote careers in trades, and inspire the next generation of tradespeople building communities and homes in BC.
Objectives
- Establish brand equity and online reach through branded storytelling
- Educate potential skilled trades apprentices on the benefits and opportunities of the careers
- Build an easy to use Resource area with search and filters to support educational goals
- Build a Blog and Events area to support ongoing promotions and audience outreach
- Establish SEO foundations to start building search engine traffic and drive future growth
- Implement a fully responsive solution backed by WordPress CMS
Prototyping
We had worked with CHBA BC previously, when we designed and built their education website. We were excited to work with them again when they received funding to launch a promotional site for skilled trades in construction.
Since there was no existing site, the focus of this website project was to create a straightforward user experience that supported their key goals. They needed pages to generate excitement around specific careers and support digital campaigns, and a resource area for educational content.
Style
CHBA BC was working on branding for this initiative in tandem with our information architecture and UX design phases. The new name and colours were great – we got to expand on the vibrant colours in backgrounds and accents. We implemented the fun roof and home shapes throughout the designs in unique, lively ways that tie the content with the reader’s goal of building homes.
Bringing it All Together
The new Homebuilders Initiative website feels modern and impactful, which is just the right fit for their young audience. The design is clean and bright, and the sloped lines create a feeling of reaching for the sky. And because it’s built on our visual site builder plugin, Refoundry, it’s incredibly easy for their team to create landing pages for their ad campaigns, and to add new career-oriented pages.
Built by Refoundry
Refoundry is a low-code site builder plugin created by Forge and Smith’s owner, Shawn Johnston, and our team of engineers. We’ve been building all of our websites on it since late 2022. It empowers our clients with total creative freedom in WordPress, and the ability to more easily grow and scale their sites.
See the Finished Site
Go explore the full website, then come back to discover more of our work!
