About the Company
Envisio provides strategy execution and performance management software and services to organizations across North America. They are the most widely used solution by US and Canadian local governments.
Objectives
- Restructure the resources area, add an inspiration gallery, restructure the services area, and add a high-converting “Why Envisio” page
- Maintain existing search visibility and positions
- Replatform onto a more flexible, manageable backend
Results
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Organic Search Traffic
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Pageviews
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Conversions
Prototyping
Envisio’s platform and services are among the most sought-after in their niche. They first came to us several years ago for a full redesign to support a rebrand. Then they came back to replatform and expand their site with our new low-code tool, Refoundry.
The redesign was primarily about the rebrand, but the second time around we really revamped their information architecture, expanding or reordering several areas as well as bringing their off-site dashboard examples into a brand new inspiration gallery.
Style
The Envisio rebrand was exciting to work on, but so was their second foray into visual design. This time they wanted to bring a more professional feel to their site, bringing the aesthetic from “whimsical SaaS startup” to “best-in-class SaaS tool.” The gradient backgrounds and soft colours make it look polished, but not stuffy-corporate.
Bringing it All Together
The new Envisio site clearly communicates their extensive capabilities and credibility. It’s primed to be a conversion-driving machine. We worked closely with their team to ensure we retained all of their on-page and technical optimizations, while finding ways to improve them. And most importantly, the site is now significantly easier for their team to scale as their offering grows.
Built with Refoundry
Refoundry is a low-code site builder plugin created by Forge and Smith’s owner, Shawn Johnston, and our team of engineers. We’ve been building all of our websites on it since late 2022. It empowers our clients with total creative freedom in WordPress, and the ability to more easily grow and scale their sites.
See the Finished Site
Go explore the full website, then come back to discover more of our work!
