About the Organization
The Fraser Valley Conservancy has focused on environmental conservation and community education since 1998, working with communities to protect our diverse and beautiful region.
Objectives
- Improve overall aesthetic and user experience and to make the site more engaging
- Improve site architecture and navigation to enable easier browsing and a more frictionless experience
- Implement a plant catalogue with seasonal order form, and PayPal-enabled payment processing
- Develop an Events calendar to drive awareness and attendance for upcoming events and ticket registrations
- Build on SEO foundations to increase search engine traffic and drive future growth
- Implement a fully responsive solution backed by WordPress CMS for easy content management
Prototyping
The Fraser Valley Conservancy does important conservation work – but their old website wasn’t telling that story! They needed a significantly stronger website experience to organize their content and convey what they do.
This web design project was, of course, totally content-driven. We wanted to create deeper areas for telling their story and communicating their activities, while providing a more logical information architecture to help both users and search engines.
Style
We loved refreshing and expanding FVC’s natural, earthy palette for the new web design – but the best part was their new photography. We allowed lots of room for visual storytelling, so visitors are immediately drawn into their purpose by the striking photos of wetland wildlife. The redesign also included much more current typography.
Bringing it All Together
We loved refreshing and expanding FVC’s natural, earthy palette for the new web design – but the best part was their new photography. We allowed lots of room for visual storytelling, so visitors are immediately drawn into their purpose by the striking photos of wetland wildlife. The redesign also included much more current typography.
See the Finished Site
Go explore the full website, then come back to discover more of our work!
