About the Company
With over 25 years of combined experience, Origin Accounting’s owners empower other business owners through fractional accounting and finance solutions. They serve a diverse range of SMB clientele.
Objectives
- Modernize Online Presence: Develop a clean, professional, and approachable design that reflects Origin Accounting’s brand values.
- Enhance Service Clarity: Create detailed service pages to clearly communicate offerings and flexibility, improving user understanding and SEO.
- Build Trust and Credibility: Emphasize the human connection and expertise through engaging content, founder stories, and testimonials.
- Optimize for SEO and Growth: Implement foundational SEO practices, including optimized blog structure and service-specific permalinks.
- Low-Code WordPress Implementation: Use a Gutenberg-based WordPress solution to enable easy content updates and scalable site management.
Results
127 %
Conversion Rate
17 %
Organic Search Traffic
Prototyping
Origin Accounting had started on a website redesign with another partner, planning to move from Wix to WordPress, but they were unhappy with the work. It didn’t feel like a true reflection of their professional reputation. They opted to start from scratch and go through a full strategic redesign with us.
The information architecture was straightforward, being a small site, so our focus was primarily on a thoughtful UX design. The goal was to present benefits-driven content, social proof, and to answer critical research-stage questions for a stronger conversion rate. The addition of FAQs supports both the buyer’s journey and SEO/GEO strategies.
Style
We took the soft swirls in Origin’s logo and applied them to image cutouts and soft background patterns, to give the pages subtle movement. Their palette of blues was warmed up with eggplant and taupe. We also added subtle scroll effects on their service pages.
Bringing it All Together
The new Origin Accounting site is sleek and polished, evoking confidence in their work. It has pricing tables on the homepage and service pages to help potential clients quickly understand the offering and how it compares to other firms. And because it’s built on our flexible site builder platform it’s easy for them to expand the site for new services, add-ons, and capabilities.
Results
127 %
Conversion Rate
17 %
Organic Search Traffic
See the Finished Site
Go explore the full website, then come back to discover more of our work!
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