About the Company
From data infrastructure and utilities to mining and renewable energy, ITI delivers tailored electrical solutions built specifically for niche industry challenges. Their team is committed to delivering excellence in electrical manufacturing and field services.
Objectives
- Modernize Brand Presentation: Update the website’s design to reflect a more polished and professional look, aligned with ITI’s evolving identity.
- Showcase Expertise and Projects: Highlight ITI’s capabilities through detailed case studies, projects, and expanded product content.
- Enhance Trust and Credibility: Improve the site’s structure and messaging to build confidence in ITI’s services, supporting the sales process.
- Optimize User Experience: Ensure easy navigation, clear service descriptions, and accessible content.
- Themeless Low-Code WordPress: Utilize WordPress to simplify updates and empower ITI’s team to manage content efficiently.
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Prototyping
ITI Powered (formerly Island Technical Installations) came to us looking for a major website redesign. Their old site was light on content, text-heavy, and really didn’t reflect their capabilities.
Our first focus was to map out new content areas for industries and projects, as well as SEO-friendly detail pages to capture their solutions. Their team came prepared with lots of helpful references and knew exactly what they wanted, so it was easy to design layouts that supported their new content goals.
Style
ITI has great brand colours that suit their work. We added new shades and tints to their existing grey and navy, and applied these to image overlays and backgrounds. The champagne gold draws a visitor’s eye to key page details like labels and buttons. The industrial feel is well-balanced by big use of authentic photography and video.
Bringing it All Together
The new ITI website is a significantly stronger reflection of their expertise. In the first month post-launch their new solutions and projects pages received hundreds of views. And because the site is built on our low-code platform, Refoundry, it’s easy for them to build new pages, expand content, and edit menus as their company continues to grow.
See the Finished Site
Go explore the full website, then come back to discover more of our work!
