About the Company
The Resolution Network makes mediations and arbitrations easier, more accessible, and more cost-effective for all parties involved. They provide a network of active or retired senior counsel to help parties (through their counsel) achieve early and acceptable outcomes.
Objectives
- Establish the brand and start to grow online reach
- Drive conversion of site visitors into contacts and, ultimately, clients
- Establish SEO foundations to increase search engine traffic
- Implement a search-friendly blog to improve engagement and SEO
- Implement a fully responsive solution backed by WordPress CMS
Results
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Organic Search Traffic
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Engagement Rate
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Conversion Rate
Prototyping
The Resolution Network was a new business venture for retired litigator Ron Josephson. He had a one-page brochure site, but needed a much more professional digital presence to communicate his passionate belief in mediation and arbitration, and make an official launch.
Our approach was to focus the information architecture and wireframes around the key goal of helping a legal representative quickly find a mediator or arbitrator and book a meeting. It was important to clearly highlight the benefits of using The Resolution Network’s services.
Style
The Resolution Network team wanted a streamlined aesthetic with lots of white space and zero clutter. We helped them develop a fuller colour palette, with some subtle grey and pink tones to balance the bold red and blue of their headers, CTAs, and other accents. Combined with angular background shapes, this gives the site more movement and depth.
Bringing it All Together
The new website for The Resolution Network is polished and professional. It evokes trust and credibility, while helping users quickly discover services and explore the mediators’ and arbitrators’ bios. And because it’s built on our low-code site builder, Refoundry, it will be incredibly easy for their tiny team to update as they expand their network.
Built by Refoundry
Refoundry is a low-code site builder plugin created by Forge and Smith’s owner, Shawn Johnston, and our team of engineers. We’ve been building all of our websites on it since late 2022. It empowers our clients with total creative freedom in WordPress, and the ability to more easily grow and scale their sites.
See the Finished Site
Go explore the full website, then come back to discover more of our work!
