About the Organization
Under the Same Sun is a Christian charity organization dedicated to the well-being of persons with albinism. Their goals are to end discrimination and violence against these persons while facilitating inclusion and participation through advocacy and education.
Objectives
- Create a fully responsive solution backed by WordPress CMS
- Showcase their updated branding with an emphasis on photography
- Build on opportunities for storytelling and impact awareness
- Present users with donation and involvement opportunities where possible
Prototyping
A long-established charity, Under the Same Sun already had an online presence. But their existing website was centred around a lot of technical and research content albinism issues in Africa, which was moved to a separate advocacy website.
They needed a much more visual web design for a stronger emotional impact, and to better tell their story. At the same time, they still needed to provide education on persons with albinism and the issues they face.
Style
With orange being Under the Same Sun’s primary brand colour, we used a palette of black, white and a light blue to contrast the use of this bold eye-catcher on buttons, icons and areas where user attention was most important. We wanted to create a feeling of hopefulness and positivity.
Bringing it All Together
Under the Same Sun’s new Refoundry-based website not only improves on storytelling capabilities, but also better shares their on-the-ground impact. It uses photography as a visual connection to the cause, and has been designed to increase donation conversions, further helping persons with albinism.
Built by Refoundry
Refoundry is a low-code site builder plugin created by Forge and Smith’s owner, Shawn Johnston, and our team of engineers. We’ve been building all of our websites on it since late 2022. It empowers our clients with total creative freedom in WordPress, and the ability to more easily grow and scale their sites.
See the Finished Site
Go explore the full website, then come back to discover more of our work!
