About the Company
For nearly two decades, Sandstorm Gold has been building one of the most diversified and highest-growth precious metal royalty portfolios in the industry. Their current portfolio consists of approximately 250 royalties on mining projects around the world.
Objectives
- Implement strong investor and press release areas to drive trust and credibility
- Increase brand equity and online reach through branded storytelling
- Maintain SEO foundations and improve technical SEO to drive search traffic
- Drive conversion of site visitors into contacts and, ultimately, investors
- Create a fully responsive, easy-to-manage solution backed by WordPress CMS
Results
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Conversion Rate
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Engaged Sessions
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Organic Search Traffic
Prototyping
Sandstorm Gold had a decent website, but it didn’t pack the same impressive punch of their industry-leading royalty portfolio. They needed a new website to make their content shine, and attract more investors.
Their project presented several unique challenges that we enjoyed, like creating a strong UX for pages that required a combination of heavy copy and custom tables. They also needed multiple methods for visitors to filter their news releases.
Style
We worked with Sandstorm’s clean, striking branding to maintain their polished aesthetic. Then our designers and developers flexed their creative muscles with unique features like timed-load animations, embedded videos, sticky blocks and fixed elements, an overlay banner, and scroll animation.
Bringing it All Together
The all-new Sandstorm Gold website is visually engaging while being incredibly lightweight and fast-loading. That’s because it’s built on our low-code site builder plugin, Refoundry. It’s packed with all of the key information that existing and potential investors alike need to quickly find. It’s also full of creative customizations that make it stand out from the competition.
Built by Refoundry
Refoundry is a low-code site builder plugin created by Forge and Smith’s owner, Shawn Johnston, and our team of engineers. We’ve been building all of our websites on it since late 2022. It empowers our clients with total creative freedom in WordPress, and the ability to more easily grow and scale their sites.
See the Finished Site
Go explore the full website, then come back to discover more of our work!
