About the Organization
Axis Insurance provides bespoke, innovative insurance solutions. Their unique organizational structure is crafted around specialized practice groups, each dedicated to key Canadian industries. This allows for nuanced insights and tailored solutions aligned with each sector’s challenges and opportunities.
Objectives
- Improve the overall aesthetic and user experience and make the site more engaging
- Improve audience segmentation and engagement to improve conversion metrics
- Drive conversion of site visitors into contacts and, ultimately, customers
- Build on SEO foundations to increase search engine traffic and drive future growth
- Implement a fully responsive solution backed by WordPress CMS for easy content management
Prototyping
Fieldhouse Capital is not a new business, but they’d managed to grow their company for years without a digital presence. They came to us ready for a website, but first they needed to uncover, define, and document their brand.
In tandem with working through a complete brand strategy process and logo redesign, we started planning out a simple, clean site structure with the key content needed to establish their expertise: company story, team member bios, and detailed service pages for the portfolios and funds.
Style
We worked with Fieldhouse Capital to create a clean, simple, classic aesthetic. The goal was to design a visual system with elements that make their brand feel approachable and human in a market full of stuffy corporate financial institutions. We achieve this through choices like rounded elements and vector shapes.
Bringing it All Together
The new Fieldhouse Capital website is polished, professional, and concise. It demonstrates their trustworthiness through clear statements on their commitments, detailed wealth management content, and through regulatory and membership logos. And because it’s built on our low-code plugin, Refoundry, it’s easy for their team to edit when they change or add to their funds.
Built with Refoundry
Refoundry is a low-code site builder plugin created by Forge and Smith’s owner, Shawn Johnston, and our team of engineers. We’ve been building all of our websites on it since late 2022. It empowers our clients with total creative freedom in WordPress, and the ability to more easily grow and scale their sites.
See the Finished Site
Go explore the full website, then come back to discover more of our work!
