About the Company
Crestview Strategy is a global public affairs agency. Their experts take on mandates from the world’s biggest brands, local not-for-profits, and grassroots advocates to make change and create impact.
Objectives
- Improve brand equity and online reach through branded storytelling and align with the new brand refresh
- Improve site architecture and navigation to enable easier browsing and a more frictionless experience
- Increase globalization of content and locations to better represent your global presence
- Integrate thought leadership content more thoroughly to drive trust and credibility
- Drive conversion of site visitors into contacts and, ultimately, clients
- Build on SEO foundations to increase search engine traffic and drive future growth
- Implement a fully responsive solution backed by WordPress CMS
Results
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Prototyping
Crestview Strategy has a strong, industry-leading reputation, built over two decades. The company has been expanding its operations to new countries, and needed a website redesign to support regional content for different teams—and drive international SEO objectives.
Our primary focus was on creating new areas for that global presence, such as location pages and geolocation-triggered homepage versions. But we also planned new content areas to showcase their expertise, including deeper service and case study pages.
Style
Crestview has a really vibrant brand that was fun to work with on the visual designs. We expanded their palette of bright, bold colours into gradients, combined with black and white features for interesting contrast and pops of colour. Parallax image treatments and subtle scrolling animations add engaging movement
Bringing it All Together
The new Crestview Strategy website is exciting and feels full of momentum, just like their work. The fresh content further positions them as not only skilled strategists, but as thought leaders. Now that it’s built on our low-code plugin, Refoundry, it’s easy for their team to add new members and location pages as they continue to grow. And we’re excited to continue working with them, collaborating on boosting their SEO in Australia, the UK, and Dubai.
Built with Refoundry
Refoundry is a low-code site builder plugin created by Forge and Smith’s owner, Shawn Johnston, and our team of engineers. We’ve been building all of our websites on it since late 2022. It empowers our clients with total creative freedom in WordPress, and the ability to more easily grow and scale their sites.
See the Finished Site
Go explore the full website, then come back to discover more of our work!
