Guest, Author at Forge and Smith | Vancouver Web Design, Development & SEO

Reaching customers can feel like aiming for a moving target. We’ll show you 8 B2C marketing principles to boost sales and stand out!

Elevate your brand’s sales potential! Learn how to use content to build brand trust, and convert more website visitors into customers.

Don’t overlook typography! Your website needs to be readable, accessible, and support navigation in order to drive conversions.

Here are 9 tips to help you charm, impress, and retain early-stage website visitors, without scaring them off.

Learn how to use analytics to improve your content for better engagement, refine SEO and campaign targeting, and boost online leads or sales!

Optimizing your CTAs helps turn casual visitors browsing your content into customers or leads.

Learn how to use your website visuals to influence brand perception, user experience, and even conversions.

Learn the difference between the two, and how to strike a balance for an ideal SEO strategy.

Learn what makes a website truly accessible, the benefits of web accessibility, and actionable strategies for businesses.

Learn critical principles of B2B design, and how start using them on your site!

We explain 5 ways web hosting impacts your UX, and how to create a positive experience for your customers.

How do you make your website all about the users, while still driving business goals? Grab 4 tips!

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