Overview

About the Project

A Filthy Lot is a Vancouver-based digital content studio that produces ‘nerd culture’ shows for YouTube.

Objectives

  • Establish brand equity and online reach through branded storytelling
  • Drive site conversion of users into viewers and/or sponsors
  • Develop enhanced Show pages to help drive engagement, viewership and brand awareness
  • Establish SEO foundations for future growth and leverage
  • Engage social users and drive referral traffic via YouTube Channel
  • Implement a fully responsive solution backed by the WordPress CMS
Results

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Organic Search Traffic

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Pageviews

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Conversion Rate

Phase 1: Prototyping

Prototyping

We were thrilled to be asked to help A Filthy Lot launch their business! This production company startup creates quirky Sci-Fi and comedy shows for YouTube, which is right up our alley.

Our goal for this project was to reflect their purpose with the web design – make it all about the stories. Their shows needed centre stage, but we also wanted to showcase their studio’s origin story. The challenge was to build a highly visual website that still loads quickly.

Phase 2: Style & UI Design

Style

A Filthy Lot had plenty of awesome videos and photography for us to work with. The goal with the design was to bring it all together in a single, cohesive experience. We used their logo and inspiration board, set the visual elements against a dramatic black background, and finished it off with modern typography for minimal text.

Phase 3: Bringing it all together

Bringing it All Together

A Filthy Lot’s all-new website is a highly engaging experience from one page to the next. The visual storytelling feels young, energetic, and a little bit weird – totally on-brand for their business. The site is a solid testament to the exciting work that this startup has already produced, with straightforward paths to watch their shows or become a partner for future projects.

See the Finished Site

Go explore the full website, then come back to discover more of our work!

View Website

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