About the Organization
The North Vancouver Chamber offers a variety of services and benefits to help members promote their businesses, and overcome obstacles to business growth. They promote North Vancouver as a strong, vibrant economy.
Objectives
- Improve overall site architecture and navigation to enable easier browsing and a more frictionless experience
- Create a more user-friendly Resources section with filtering and searching to ensure maximum accessibility
- Reorganize and expand current blog for enhanced search and discover-ability of content
- Establish SEO foundations for future growth and leverage organic search traffic
- Drive site conversion of users into contacts and ultimately members
- Implement a fully responsive solution backed by WordPress CMS
Results
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Conversion Rate
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Mobile Session Duration
Prototyping
NVC had well-established and vibrant branding. Our style conversations were focused on revamping the site’s look and feel with fresh photography to support their secondary objective. We planned to make much larger use of authentic photos, to give potential members an instant connection with their community. The design goal was to instantly evoke NVC’s relevance to businesses.
Style
NVC had well-established and vibrant branding. Our style conversations were focused on revamping the site’s look and feel with fresh photography to support their secondary objective. We planned to make much larger use of authentic photos, to give potential members an instant connection with their community. The design goal was to instantly evoke NVC’s relevance to businesses.
Bringing it All Together
The new NVC website is a powerful resource for local businesses. Everything is readily accessible, from upcoming events and resources to the business directory, job board, and initiatives. The UX design is significantly more compelling, and at the same time easier to use. Their site is already experiencing significantly stronger visitor engagement than it was at the same time last year.
See the Finished Site
Go explore the full website, then come back to discover more of our work!
