Non-Profit

DeMello Spirituality Center

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Overview

About the Organization

Anthony DeMello’s inclusive approach integrates both Eastern and Western theologies, offering a practical spirituality that’s focused on happiness.

Objectives

  • Improve overall aesthetic and user experience and to make the site more engaging
  • Improve site architecture and navigation to enable a more frictionless experience
  • Shift eCommerce to the Shopify platform for a better user experience
  • Build on SEO foundations to increase search engine traffic and drive future growth
  • Implement a fully responsive solution backed by WordPress CMS

Phase 1: Prototyping

Prototyping

Anthony “Tony” De Mello was a Jesuit priest, and even 30+ years after his passing he remains a bestselling author. We were approached to give the Spirituality Center’s extremely old website a whole new lease on life.

The main goal of this website redesign project was to completely re-think the user experience, specifically around how visitors can explore the founder’s teachings.

Phase 2: Style & UI Design

Style

The Spirituality Center was in need of a brand refresh. We worked with them to create a playful new palette of teal and purple, to match their joyful message of wellness. The new design has a much more spacious layout, which is easier on the eyes.

Phase 3: Bringing it all together

Bringing it All Together

The new DeMello Spirituality Center website is a much stronger representation of their brand. It gives site visitors a clean, simple way to explore the teachings, events, and podcast episodes. And with the custom Shopify store we crafted, they’re in a much better position to drive sales.

See the Finished Site

Go explore the full website, then come back to discover more of our work!

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