About the Organization
InterLINK is a mission-driven federation of independent public libraries in BC’s Fraser Valley, Lower Mainland, Sea to Sky Corridor, and Sunshine Coast. Their services increase access for residents while providing training, collaborative programming, collective purchasing, and resource optimization for member libraries.
Objectives
- User Experience: Improve overall usability and accessibility for both desktop and mobile users
- Content Structure: Streamline navigation and simplify information architecture for clearer content delivery
- Member Engagement: Enhance collaboration through secure, role-based access to internal resources
- Program Access: Support professional development with easy-to-use event listings and registration forms
- Ease of Management: Implement a low-code WordPress solution for easier content management and greater control by InterLINK’s internal team
Results
49 %
Organic Search Traffic
58 %
Pageviews
Prototyping
The InterLINK website has several roles: it houses public-facing information about its services for member libraries, it has gated pages for members to access shared resources, and it hosts governance pieces like meetings, publications, partners, and funding. Their old site’s design was text-heavy, and navigation depended on an extremely long lefthand menu.
The main focuses of this website redesign were a visual lift, and significantly expanding the services content to showcase the depth of InterLINK’s offering. We also had the opportunity to improve the menu design and structure, and to move their meetings, events, and publications to filterable WordPress post types for improved browsing.
Style
InterLINK’s branding is recognized by library visitors and staff across BC, but on their old site it didn’t extend much beyond the logo. We brought their palette to the forefront and expanded it slightly into dark blue and purple. Incorporating the arrows from their logo into page backgrounds and image masks gives the site more movement and energy. New site-wide icons further help draw the eye and improve engagement.
Bringing it All Together
The new InterLINK website is a clean, bright, smooth experience for its audiences. The new Services mega menu and subpages capture the full extent of what InterLINK does for both its members and the public. Information is well-organized and easy to find. It’s quick to sort through upcoming and ongoing events by their relevant committee or purpose. And because the site is built on our visual site builder tool, Refoundry, InterLINK’s team can easily update services, gated content, and member library details as their offering changes.
Results
49 %
Organic Search Traffic
58 %
Pageviews
See the Finished Site
Go explore the full website, then come back to discover more of our work!
View Website
