About the Organization
Founded in 2017, TrustFlight has quickly grown into the leading platform for aerospace safety, compliance, and risk management. Today, TrustFlight is home to more than 150 talented professionals working across nearly every vertical of aerospace.
Objectives
- Improve the overall aesthetic and user experience and make the site more engaging
- Improve site architecture and navigation to enable easier browsing and a more frictionless experience
- Drive conversion of site visitors into contacts and, ultimately, customers
- Build on SEO foundations to increase search engine traffic and drive future growth
- Implement a fully responsive solution backed by WordPress CMS for easy content management
Results
21 %
Organic Search Traffic
73 %
Conversions
Prototyping
TrustFlight’s old website was hard-coded, so their marketing team couldn’t make updates or changes on their own. This caused delays and generally outdated content, as well as missed SEO opportunities.
We approached their information architecture and UX with a focus on presenting a lot of detailed technical information in a usable, mobile-friendly way. We paid particular attention to the design and functionality for mega-menus and interactions.
Style
TrustFlight knew that they wanted more movement and excitement in their website. We designed the pages with subtle gradient and patterned header backgrounds. We also designed and built interactive components that reduce a text-heavy feel while still showcasing a lot of SEO-friendly (and conversion-driving) information. From their menu to their service detail pages, their content feels lively.
Bringing it All Together
The new TrustFlight website is clean, modern, and optimized for success. The conversion points that we started tracking at launch showed 73% increase over the following two months. And because the site is built on our visual site builder tool, Refoundry, their tech-savvy team can build custom campaign pages, new product pages, and iterate their site as much as they need while they continue to grow.
See the Finished Site
Go explore the full website, then come back to discover more of our work!
View Website
