About the Company
Tricor Pacific Capital is a Canadian family office, committed to building lasting value through long-term investments. With more than 100 transactions and over 30 years of experience, they have a proven track record of successful investments and partnerships, and driving growth across diverse industries and ventures.
Objectives
- Improve brand equity and online reach through branded storytelling
- Improve the overall aesthetic and user experience and make the site more engaging to build trust and credibility
- Increase company content including highlighting sustainability and community content
- Build on SEO foundations to increase search engine traffic and drive future growth
- Implement a fully responsive solution backed by WordPress CMS for easy content management
Results
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Conversion Rate
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New Users
Prototyping
Tricor Pacific Capital has a sterling reputation as a boutique investment firm. Their old website was flat and text-heavy, and didn’t evoke that feeling of a highly experienced company that cares about long-lasting partnerships.
During the information architecture stage we added new areas to elaborate on their approach, and to showcase their sustainability and community initiatives. Then prototyping was focused on creating space for deeper content to demonstrate their expertise and portfolio.
Style
We expanded Tricor’s impactful green and gold brand colours into a fuller palette with earthy greys. Section backgrounds get texture from marbled patterns. Gold is used for accents like hovers and headings. Most importantly, we added quite a bit of their authentic photography to emphasize the welcoming, community-minded side of their business.
Bringing it All Together
The new Tricor Pacific Capital site is a polished and professional experience. Visitors can quickly learn about their company, see proof of their successes, and access investment criteria. Being built on Refoundry, it will be easy for their team to add new logos and partner detail pages as they continue to grow their portfolio.
Built with Refoundry
Refoundry is a low-code site builder plugin created by Forge and Smith’s owner, Shawn Johnston, and our team of engineers. We’ve been building all of our websites on it since late 2022. It empowers our clients with total creative freedom in WordPress, and the ability to more easily grow and scale their sites.
See the Finished Site
Go explore the full website, then come back to discover more of our work!
