About the Company
Since 1932, Royal Printers has been committed to providing reliable full-service print solutions. Their mission is to make sustainable printing more affordable and accessible than traditional alternatives.
Objectives
- Deepen content for more branded storytelling
- Improve site architecture and navigation to enable easier browsing
- Drive conversion of site visitors into customers
- Create a more engaging, simplified and visual product story with improved navigation and filtering
- Build on SEO foundations to increase search engine traffic and drive future growth
- Implement a fully responsive solution backed by WordPress CMS
Prototyping
Royal Printers provides modern, future-friendly print solutions to their customers. They had been operating a separate site for their label solutions, and wanted to bring everything under one domain. They needed a new website to reflect their reputation, history, and offering – while making it quick and easy to find products and place an order.
The focus of this website redesign was on creating two unique but harmonious product areas for print and label solutions. At the same time, we needed to deepen the ‘About’ content to highlight the benefits of their offering.
Style
Royal Printers has a nearly century-old and well-defined brand. Our focus for the UI designs was on giving their pages a more engaging look and feel. More tints and shades gave their brand colours more depth, and we created a variety of dynamic patterns and illustrations to offset the text.
Bringing it All Together
The new Royal Printers site boasts a bright, engaging design and a smooth user experience. The new custom menu makes it even quicker for customers to find the right product category, or proceed straight to placing an order. Immediately after launch the site’s mobile engagement nearly tripled. And it’s built on our low-code site builder, Refoundry, so it will be easy for their team to scale the site to meet business needs.
Built by Refoundry
Refoundry is a low-code site builder plugin created by Forge and Smith’s owner, Shawn Johnston, and our team of engineers. We’ve been building all of our websites on it since late 2022. It empowers our clients with total creative freedom in WordPress, and the ability to more easily grow and scale their sites.
See the Finished Site
Go explore the full website, then come back to discover more of our work!
