About the Company
Blenz distinguishes itself from other Canadian coffee chains with handcrafted, innovative beverages that boast authentic ingredients, plus genuine interactions with customers and comfortable coffeehouse environments. They’ve been a market leader since 1992.
Objectives
- Improve the overall aesthetic and user experience and make the site more engaging
- Drive conversion of site visitors into contacts and, ultimately, customers through the app
- Implement a more user friendly and easy to manage Menu area, including new drinks and seasonal campaigns
- Expand on the current franchisee area including a login for easy access to common files, updates and forms
- Build on SEO foundations to increase search engine traffic and drive future growth
- Implement a fully responsive solution backed by WordPress CMS for easy content management
Results
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Engaged Sessions
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Prototyping
Blenz has been a Greater Vancouver coffeehouse staple for over 30 years, with locations expanding into Southwestern BC. Their old website needed a redesign to improve mobile navigation and their flows for perks and online orders. They also went through a rebrand that needed to be captured.
The key focus for the sitemap and UX designs was on usability and paths through the site. We wanted to make sure users could quickly explore the menu and place orders, but also do other vital tasks like find a location, check nutrition information, and get the Blenz app. The driving force was communicating their premium offering and rewards.
Style
The key focus for the sitemap and UX designs was on usability and paths through the site. We wanted to make sure users could quickly explore the menu and place orders, but also do other vital tasks like find a location, check nutrition information, and get the Blenz app. The driving force was communicating their premium offering and rewards.
Bringing it All Together
The new Blenz website makes their rebranded content shine. It’s spacious, extremely easy to browse, and has numerous enticing paths to get the app and place orders. There’s fresh storytelling around their ingredients, which are their big differentiator. A mega-menu viewable on desktop devices allows promotional content. And we added a new store locator for them, to help people who are already on the site instead of having to exit to do a maps search. To top it all off, we redesigned and rebuilt their franchisee portal at the same time, all on our site builder plugin, Refoundry.
Built by Refoundry
Refoundry is a low-code site builder plugin created by Forge and Smith’s owner, Shawn Johnston, and our team of engineers. We’ve been building all of our websites on it since late 2022. It empowers our clients with total creative freedom in WordPress, and the ability to more easily grow and scale their sites.
See the Finished Site
Go explore the full website, then come back to discover more of our work!
