About the Company
WholePasture Beef is dedicated to providing premium, grass-fed beef that promotes sustainable agriculture and responsible ranching. They prioritize quality, animal welfare, and product transparency.
Objectives
- Share the Brand Story: Showcase WholePasture’s commitment to sustainable, pasture-raised beef and tell the unique story of Purewater Ranch in the Pacific Northwest.
- Highlight Environmental Commitment: Emphasize regenerative farming, carbon neutrality, and biodiversity efforts to engage eco-conscious consumers and partners.
- Educate on Product Benefits: Provide clear, informative content on the health and quality advantages of Black Angus, grass-fed beef to support informed purchasing.
- Optimize for SEO: Ensure the site is structured and optimized to attract relevant traffic, helping retailers and manufacturers discover WholePasture’s offerings.
- Implement a Low-Code WordPress Solution: Use a low-code WordPress platform for efficient content management, future updates, and scalability.
Results
300 %
Organic Search Traffic
17 %
Engagement Rate
Prototyping
WholePasture Beef came to us through our ongoing relationship with the team at Tricor Pacific Capital, and we were delighted to work with them again. This time the task was to create an all-new site for a brand that had previously lived under a different name, and help them tell their story for B2B and B2C consumers.
The goal with the architecture and UX design was to really showcase WholePasture Beef’s commitment to sustainability and responsible farming. We led with the About and Our Ranch areas to deliver content on what matters to them – and why. The Sustainability page backs up all of their claims with specific qualifications. FAQs are great for both the user and for SEO/GEO.
Style
WholePasture Beef had minimal established branding – colours and logo guidelines. We expanded on that through our style tile work, and developed visual designs that feel natural and warm. The site makes big use of photography to set the laid-back tone, establish the Pacific Northwest location, and to show off the delicious products.
Bringing it All Together
The new WholePasture Beef site is immediately attractive and welcoming. It tells the story of a small business that cares about its animals, its practices, and its products. Custom icons and scroll effects on the product page photos round out the fresh design. And because it’s built on our flexible site builder platform, Refoundry, their team will be able to expand the products area with minimal developer help.
Results
300 %
Organic Search Traffic
17 %
Engagement Rate
See the Finished Site
Go explore the full website, then come back to discover more of our work!
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