About the Organization
The Arrow Slocan Tourism Association is the official DMO for the Arrow Slocan region, representing the villages of Nakusp, New Denver, Silverton and Slocan. They generate interest in visiting the communities and their businesses through marketing and coordination with travel media.
Objectives
- Align the site-wide design with the rebrand
- Improve access to information about the areas’ attractions, businesses, and cultural offerings
- Drive user engagement and traffic to local businesses’ websites
- Implement an events calendar via Events Calendar Pro plugin for up-to-date local event information
- Build on SEO foundations to increase search engine traffic and drive future growth
- Implement a fully responsive solution backed by WordPress CMS
Prototyping
The Arrow Slocan Tourism website houses a lot of exciting information about things to do and trip planning. The problem was that it took an awful lot of clicks to get to that information. Our focus was on a fresh site structure that immediately presented key pages and subpages in the main menu.
One of their goals was to generate more excitement about their road trip itineraries, and improve the layout and functionality of the individual road trips. We helped expand this content with an automated local business loop, an interactive map, nested details about each stop, and a big photo gallery.
Style
Arrow Slocan was undergoing a huge rebrand, and we were excited to apply that to the new site. We worked with them to translate the playful new branding to web elements like rounded edges on photos, iconography, and mountain shapes in scroll effects, backgrounds, and image treatments.
Bringing it All Together
The new Arrow Slocan website is a bold visual experience that makes the region enticing to visitors. The design blends bright modern colours and attractive photography, while making it easy to find free activities, shopping, dining, accommodation, and more. Each community has its own feature page, and stakeholders have a hub of resources. Because the site is built on our visual site builder tool, Refoundry, it will be easy for their team to manage businesses and expand content across the site.
See the Finished Site
Go explore the full website, then come back to discover more of our work!
View Website
