Social media is a crucial part of marketing strategy for all businesses, whether they are B2B or B2C, non-profit or international brands.
Social media marketing is more than just using "the Twitter". It's familiarity with the attributes of each social platform, and ensuring your brand is utilizing the ones that best suit your marketing needs.
It's understanding current social trends and how to tap them to leverage your marketing efforts, and using the right tools to place your content in front of those who need and want it most.
With the ever-increasing rise in mobile access to social networks, social media is the quickest, easiest, and most genuine way to engage with your potential and existing customers.
With upwards of 70% of buyers saying they make purchases from brands they trust and follow on social media, there is no denying the need for every business to have a strong social media presence.
From quick meal ideas and recipes to the best place to get brakes repaired, from style tips to reviews of universities and medical practices, people turn to social media for everything. Without a social media presence, your business is missing out on the simplest, friendliest, most economical form of marketing.
No matter how gorgeous your visual content or compelling your blogs, they aren’t going to market themselves. Social media is where you share your content to build trust, establish your expertise, and nurture your brand’s reputation.
— Forge and Smith (@forgeandsmith) March 17, 2016
While it’s slow to start out, a carefully attended social media strategy yields high ROI in the longterm. And when a satisfied customer shares a success story, it’s the best way to make sure the whole world can hear about it.
Not every social platform is ideal for every company. Our experienced social media strategist can help you to assess which have the most potential to drive traffic and boost visibility, and provide ongoing support and recommendations to continually level-up your social media marketing game.
A photo posted by Forge and Smith (@forgeandsmith) on