A heat map is a tool that lets you embed code into your website pages and page elements, automatically generating ‘maps’ that show exactly where people click — and how frequently. It’s a perfect visual representation of your audience behaviour that you can use to tweak your UX design, plan future content, and to inform your sales and marketing strategies.
A heat map shows you exactly what’s working and what’s not — content that’s being ignored, getting in the way, creating user issues, or causing exits. With the awesome ability to turn this valuable data into an easy-to-read image, heat maps are a tool you don’t want to skip.
Google prioritizes websites with a great user experience. With heat map installation and reporting, we help you continually tweak your website to really improve engagement.
Heat map tools like HotJar often have extra features that allow you to dive even further into your users’ experiences. You can set them up to do recordings of visitor sessions, track usage in forms, and configure funnels for drop-offs.
Tools like Google Analytics also give you strong insights into how well your content resonates with people via custom reports, unique tracking codes added to page elements, and other advanced reporting techniques — but it can be tricky to set up, often requiring work with a developer and/or SEO specialist.
A heat map can be your entire website’s content usage at a single glance. It’s easy to interpret, and easy to share with tech-resistant team members and superiors. It’s just plain easy.
Heat mapping in action
As part of our digital strategy support engagements, we install heat maps, configure settings, and perform monthly reports and recommendations. We find heat maps paired with complete Google Analytics reporting give the most complete picture of your website performance.