page sessions



year over year

decreased bounce rate



year over year


  • Improve the quality of their online experience to better serve their donor community
  • Redesign their donation functionality to increase the amount of online donations received
  • Increase device accessibility through responsive web design
  • Boost organic SEO search results and raise overall conversions
Phase 1


Our user experience experts achieved a wireframe format that catalogues WRA’s work and serves as an educational resource, as well as an interactive tool with which they can create awareness and raise funds.

Home Page Design
Phase 2

Style Concepts

Using WRA’s well-established brand identity and nature as our style compass, our designer integrated the use of deep blues and the mustard yellow from the logo. Taking feedback from the client, we created a style and layout with tasteful calls to action.

Style Tile
Phase 3

Bringing it all together

Our WordPress development team began with a content strategy to quickly identify what they had and drill down to what they needed most of all. We designed and developed a new web system with an easy-to-update gallery to give volunteers better ways to show the animals they serve. We built a new online donation system too, so they now have the right tools to raise money.

The old WRA was failing to do what we need it to do. It was out of date, hard to navigate and didn't do justice to the scope of the work carried out by our staff and volunteers. From the moment we met Shawn we knew that Forge and Smith were the right company for us. Small enough to be responsive to our needs, yet large enough to ensure that there was plenty of creative capital for us to tap into. The pre-development process was extremely smooth and even when we hit speed bumps later in the process, the Forge and Smith team remained patient and helpful. Everyone at Wildlife Rescue is very excited and proud of the new website and we thank Forge and Smith for their patience, support, flexibility and commitment to creativity.

Yolanda Brooks

Communications Manager