Web Design and Development Case Study for Warrenton Auto Service | Forge and Smith, Vancouver Web Design Company
About The Organization

Serving the motorists of Warrenton, VA, these automotive professionals provide mechanical, collision and glass repair under one roof. The family-owned business has been offering their friendly brand of personalized service since 1969.

Objectives
  • Provide greater device accessibility through Responsive Web Design
  • Effectively communicate the company's identity and broad range of services
  • Design an easy way for users to request a repair quote online
  • Google Impression

    + --% Increase
  • Website Traffic

    + --% Increase
  • Mobile Traffic

    + --% Increase

Phase 1

Prototyping

Warrenton Auto Service’s straightforward and honest business approach required a website that mirrored their philosophy. Service categories and contact information had to be clearly identified and easily accessible. The new website needed to illustrate a broad list of services while effectively communicating the manner in which those services are carried out.

Phase 2

Style Concepts

Our goal was to modernize the existing site with a clean and inviting new look. We added a collection of photos with prominent placement to complement the various categories. The blue colouration was carried over from the old site to accent the new textured grey motif. Ample white space and sans-serif fonts helped declutter the online experience for visitors.

style concepts

Phase 3

Bringing it all Together

The newly customized website re-establishes the brand as a trusted source for motorists. We updated the look and created a platform that is fully responsive across all devices. New forms for contacting the shop provide the customer with added convenience. The new website supports their status as a leader in the local automotive repair industry.

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