Objectives

  • Improve brand equity and online reach through branded storytelling
  • Establish individual consumer brand experiences to support consumer purchasing, brand information and marketing activities
  • Establish SEO foundations for future growth and leverage to drive organic search opportunities
  • Grow social engagement and referral traffic
  • Implement a fully responsive solution backed by WordPress CMS
Phase 1

Prototyping

The Teal-Jones Group can trace its forestry roots as far back as the 1860s, and has been operating in British Columbia since 1946. Their old website felt dated, and provided an overwhelming amount of information at first glance. With such a long-standing reputation and so many available products and resources, they needed a more professional website to facilitate a cleaner user experience.

Our approach to their new web design and development project was driven by their content, and creating a more usable information structure. Their research audience needs to be able to quickly find certifications and sustainability information, while architects, builders, and consumers need straightforward access to product specs and where-to-buy information.  Cleaning up their navigation was an essential step to reduce information overload an improve paths to content discovery.

Home Page Design
Phase 2

Style Concepts

Teal-Jones had a lot of pages with huge blocks of small text on a plain white background. The objective with the new web design was to reduce the overall amount of copy on primary landing pages, and shift into more visual storytelling wherever possible. We used their existing brand palette of natural blues and greens, combined with all-new photography, to create a much more modern and welcoming look and feel.

Style Tile
Phase 3

Bringing it all together

The new Teal-Jones web design is clean, polished, and a smooth user experience. With an emphasis on photography, videos, and spacious design, content is given more breathing room and is more easily accessible on mobile devices. Through custom WordPress web development, their products integrate spec charts, photos, videos, and purchase contact details for those visitors seeking unique cuts of wood for home or commercial projects.