Services:

  • Custom WordPress
  • User Experience Design
  • Web Design

About the Company

Storyals helps companies adopt a modern digital workplace by getting the most out of Office 365. They provide inspiring, educational, story-based video tutorials, rather than the traditional method of lengthy, costly training sessions. This empowers employees to get immediate value with minimal disruption.

Objectives
  • Increase brand equity and online reach through branded storytelling
  • Improve overall site architecture and navigation
  • Improve conversions with additional marketing-specific landing pages
  • Create more user-friendly and visual product and services areas, with improved navigation and filtering
  • Create a highly usable, searchable and browse-able product catalogue with easy social sharing options
  • Reorganize and expand current blog for enhanced search and browse-ability of content
  • Implement e-commerce functionality for premium content
  • Implement a fully responsive solution backed by WordPress CMS
  • Manage an ongoing SEO and paid search strategy to increase awareness and drive conversions
Phase 3

Bringing It Together

The Storyals website is a fresh, engaging user experience that makes it intuitive to find content. The brand’s modern approach to digital workplaces comes through in the bright style elements on each page. Their storytelling is enhanced through the About and Team pages, and sales are driven through numerous pages and conversion opportunities. Their video tutorials are showcased through teaser content, CTAs, embedded reviews, and lateral navigation callouts to drive further conversions. We continue to work with Storyals in ongoing SEO strategy and ad campaigns to boost their brand awareness and traction.

View Finished Site

“We have been working with Forge and Smith for years. They are extremely professional and everyone in their team always greets you with a “no problem” attitude. They provide a wide range of services and everyone we have dealt with has been extremely skilled at what they do.”

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