In order to refresh the overall look, we devised the proper balance of colour, featured imagery and fonts. Softening the colour scheme would contribute to a more serene feel. With seven brands and multiple retailers in play, it was important to ground visitors so they knew where they were—and which brand they were browsing—at all times. Making the colour of the heading and footer brand-specific was pivotal. With a consistent (and decluttered) new look now in place, visitors are inclined to stick around longer when selecting that next great piece of furniture.