Web Design and Development Case Study for Smart Savvy Academy | Forge and Smith, Vancouver
About The Organization

Smart Savvy is a unique recruitment agency that specializes in marketing, communications, and sales roles. They work with businesses and job seekers, helping companies find the perfect fit for their teams. They now offer training development options for businesses looking to level up their internal employees, through the Smart Savvy Academy.

Objectives
  • Design and develop a brand new business site to drive engagement and reach through branded storytelling
  • Perform initial SEO and establish the foundation for ongoing strategic efforts
  • Build an intuitive information architecture that makes a seamless user experience for businesses and job seekers
  • Create a highly usable, searchable and browse-able workshops catalogue
  • Include social media integration to heighten brand authenticity and community engagement
  • Implement a fully responsive solution backed by WordPress CMS
  • Implement e-commerce functionality for visitors to purchase tickets and pay other fees

Phase 1

Prototyping

Smart Savvy came to us ready to launch a new and extension of their business — the Smart Savvy Academy. They needed a website to get the word out, and to establish trust and credibility in their new venture. Our goal was to drive awareness, reach, and conversions through branded storytelling and an easy-to-navigate web design.

We built out a highly intuitive site structure that would be user-friendly for business leaders looking to accelerate performance within their teams.

Phase 2

Style Concepts

Smart Savvy had strong branding ready to use for the new Academy website. We balanced the dark, neutral tones in their palette with breathable white space and vivid red accents to create a clean, modern web design. Strong sans-serif typography evokes a confident tone for their target professional audience.

style concepts

Phase 3

Bringing it all together

The new Smart Savvy Academy website is a testament to their brand's authority and credibility, with a polished look and feel befitting their specialized professional services. Engaging testimonials highlight the successes of their leadership development training. The site structure and straightforward navigation facilitate a smooth journey through all of the Academy's workshops, corporate programs, and other essential resources.

project image