Web Design and Development Case Study for SKY Helicopters | Forge and Smith, Vancouver
About The Organization

SKY Helicopters is redefining helicopter adventures with their exclusive sightseeing experiences. Their team is passionate about beautiful British Columbia, and treats guests to a unique look at the mountains, waters, and skylines surrounding Vancouver. They also service government bodies, local groups, and the film industry.

  • Improve brand equity and online reach through branded storytelling
  • Improve overall site architecture and navigation to enable easier browsing and a more frictionless experience
  • Create a more socially-focused, media-driven user experience to create an emotional connection
  • Improve SEO performance to drive organic traffic and increase leads and conversions
  • Implement a fully responsive solution backed by WordPress CMS

Phase 1

Prototyping

SKY Helicopters needed a total redesign of their existing website, so that it could be a much stronger lead generation asset. They provide a unique, exciting tourism experience — but the majority of their website traffic was coming from advertising campaigns, not online searches. It was clear that a new SEO strategy was needed to boost organic sessions, as well as a much stronger on-site user experience.

We focused on creating an intuitive site structure that would place emphasis on visual brand storytelling.

Phase 2

Style Concepts

The biggest goal for the website redesign was to give their gorgeous photography centre stage. Their breathtaking images of local scenery perfectly capture what it's like to take a tour with SKY Helicopters, so we created a clean design that allows the photos to drive the user journey. Bold, modern typography and a contrasting palette of dark tones and vibrant green accents round out the experience.

style concepts

Phase 3

Bringing it all together

The new SKY Helicopters website is fresh, bold, and grabs attention right away. Exploring their tours and commercial services is simple with the clear navigation and site structure. Elevated content showcases their striking photography, and helps visitors immediately connect with the experience of a helicopter adventure.

project image