SKY Helicopters needed a total redesign of their existing website, so that it could be a much stronger lead generation asset. They provide a unique, exciting tourism experience — but the majority of their website traffic was coming from advertising campaigns, not online searches. It was clear that a new SEO strategy was needed to boost organic sessions, as well as a much stronger on-site user experience.
We focused on creating an intuitive site structure that would place emphasis on visual brand storytelling.
The biggest goal for the website redesign was to give their gorgeous photography centre stage. Their breathtaking images of local scenery perfectly capture what it's like to take a tour with SKY Helicopters, so we created a clean design that allows the photos to drive the user journey. Bold, modern typography and a contrasting palette of dark tones and vibrant green accents round out the experience.
The new SKY Helicopters website is fresh, bold, and grabs attention right away. Exploring their tours and commercial services is simple with the clear navigation and site structure. Elevated content showcases their striking photography, and helps visitors immediately connect with the experience of a helicopter adventure.
