Objectives

  • Build a flexible CMS system to share medical tourism stories
  • Establish a branded portal for users to share experiences and findings to make more informed decisions
  • Improve device accessibility through Responsive Web Design
Phase 1

Prototyping

From time-to-time we design websites for companies who have no previous presence on the web – a completely clean slate. Knowing that the SFU Medical Tourism content would be growing gradually, we created an organized space to easily identify audience segments with unique priorities.

Home Page Design
Phase 2

Style Concepts

When we originally kicked off the SFU Medical Tourism project, the design direction was far from the finished product. As a result, we took a few steps back and began deriving foundational inspiration from their brand. By using coaxing imagery against a white background, rather than a lot of copy, we were able to concentrate on visual storytelling.

Style Tile
Phase 3

Bringing it all together

The SFU Medical Tourism website is a product of defined direction and constructive feedback. We were able to whip up a responsive web design, allowing them to easily manage their content and encourage visitors to share their experiences. By proactively adding subtle features that delighted the client, we were able to create an elegantly designed site.

I had an absolutely wonderful experience working with Forge and Smith on a my website aimed at people considering medical tourism. Shawn and his team were incredibly responsive to my requests and did a fantastic job of transforming my vision of a website into a reality. As an academic with lots of ideas but no practical experience in creating a website, the Forge and Smith team were willing to listen, offered advice when needed, and were very patient in working with me to create a final product that I have been very happy with.

Jeremy Snyder

Associate Professor, Faculty of Health Sciences