Web Design and Development Case Study for SFU Medical Tourism | Forge and Smith, Vancouver
About The Organization

The SFU Medical Tourism Research Group is a site dedicated to featuring stories intended to provide food for thought for anyone thinking of travelling abroad for medical care, otherwise known as medical tourism.

  • Build a flexible CMS system to share medical tourism stories
  • Establish a branded portal for users to share experiences and findings to make more informed decisions
  • Improve device accessibility through Responsive Web Design

Phase 1


From time-to-time we design websites for companies who have no previous presence on the web – a completely clean slate. Knowing that the SFU Medical Tourism content would be growing gradually, we created an organized space to easily identify audience segments with unique priorities.

Phase 2

Style Concepts

When we originally kicked off the SFU Medical Tourism project, the design direction was far from the finished product. As a result, we took a few steps back and began deriving foundational inspiration from their brand. By using coaxing imagery against a white background, rather than a lot of copy, we were able to concentrate on visual storytelling.

style concepts

Phase 3

Bringing it all together

The SFU Medical Tourism website is a product of defined direction and constructive feedback. We were able to whip up a responsive web design, allowing them to easily manage their content and encourage visitors to share their experiences. By proactively adding subtle features that delighted the client, we were able to create an elegantly designed site.

project image