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Objectives

  • Solidify trust and credibility through enhanced content and brand storytelling
  • Improve overall user experience for easier browsing and a more frictionless experience
  • Improve on-site conversions through content strategy and a stronger UX design
  • Dramatically improve SEO performance
  • Implement a fully responsive solution backed by WordPress CMS
Phase 1

Prototyping

Schubert Plumbing & Heating is a leading service provider with a fantastic reputation that keeps them busy. Their text-heavy, outdated website wasn’t doing their business justice, so they came to Forge and Smith for a full website redesign including fresh, new content.

Our primary focus was to build out a projects gallery, to drive credibility and provide an ongoing opportunity for SEO improvements. We also wanted to increase site-wide brand storytelling, to showcase the depth of experience that their family company possesses.

Home Page Design
Phase 2

Style Concepts

Our approach to the design was to evoke the modern, professional personality of their brand. Schubert Plumbing & Heating had a great existing palette of blues and greens, which really stand out with the bold greys and black we used in the header, footer, and banners. Increased use of photography on all landing pages and in the projects adds to the site's authenticity and storytelling.

Style Tile
Phase 3

Bringing it all together

The new Schubert Plumbing & Heating website is smooth, polished, and easy to navigate. With site-wide SEO and copywriting, we laid a solid foundation to build organic search traffic and improve rankings. The new projects gallery provides a great way to connect with site visitors and highlight all the different types of work that the company does. The user experience is intuitive, and actively driving leads through the custom contact form.