Engineering & Construction

Penfolds Roofing & Solar

Services:

  • Custom WordPress
  • Custom Shopify
  • User Experience Design
  • Web Design

About the Company

Penfolds Roofing & Solar has been providing trusted, quality roofing services for over 80 years. They help businesses and homeowners protect their assets with services for commercial, industrial, residential, new construction, solar roofing, and repairs.

Objectives
  • Enhance product browsing with enhanced filtering and search, galleries, and improved content strategy
  • Improve SEO performance to drive organic traffic and increase leads and conversions
  • Establish trust and credibility through showcased reviews and testimonials
  • Improve overall site architecture and navigation to enable easier browsing and a more frictionless experience
  • Drive recruitment with improved brand storytelling to highlight company culture
  • Implement a fully responsive solution backed by WordPress CMS
Phase 1

Prototyping

Penfolds Roofing & Solar has a reputation built on decades of quality service, but their website looked outdated and didn’t do their business justice. They needed a stronger web design to immediately connect with potential customers, by showcasing the key points that make Penfolds industry leaders: customer reviews and testimonials, project photo galleries, and the Penfolds story of their dedication to quality work.

We approached the project with a strong focus on content strategy, to ensure the valuable trust and credibility points would drive the design. Intuitive navigation was needed to reduce the overwhelming menu clutter on their existing site, and help potential leads quickly find information.

Phase 2

Style

Penfolds had existing branding, and we wanted to stay true to that while creating a design that felt professional, trustworthy, and welcoming. We created a fresh palette using their primary reds and blues, with different tints and shades of blue for added depth. The strong imagery from their many projects is given centre stage on all of their landing pages, helping to establish an emotional connection with site visitors.

Phase 3

Bringing it All Together

The new Penfolds website is modern, professional, and true to their brand. The improved information architecture and navigation creates a more intuitive user experience, making it simple for visitors to browse services, view proof of their work, and to contact Penfolds. The enhanced Careers page drives recruitment, highlighting company culture and safety standards while sharing available positions.

View Finished Site

“I requested a quote from five separate vendors. Forge and Smith were not the cheapest but had the most thorough and well laid out quote and plan of action. From the time of commitment we had a pretty tight timeline to complete the project. Forge and Smith did everything they could to get the job done in time. They were prompt answered questions in a timely fashion and have the process well laid out.”

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