About the Organization
The North Shore Multicultural Society (NSMS) is a not-for-profit agency. It has offered specialized settlement, English language services, and integration and family programs since 1991, and immigrant-focused employment services since 2001.
- Improve overall site architecture and navigation to enable easier browsing
- Improve content strategy and site navigation for better accessibility, especially on mobile
- Create a user-friendly Resources section with straightforward filtering and search capabilities
- Implement robust landing pages for the Services area to provide a better overview of options and opportunities
- Improve SEO performance to increase organic search and improve search rankings
- Implement a fully responsive solution backed by WordPress CMS
Bringing it All Together
The new NSMS site delivers a highly usable experience in multiple languages. The new content strategy reduces the barriers between new immigrant visitors to the site and the resources they need, with stronger navigation and better search capabilities. In particular, it’s a much stronger user experience for the large portion of mobile traffic. The new site is positioned to improve their SEO and other digital marketing efforts, which is evidenced in their improved performance results.